Email marketing, Australia

Email marketing software built in Australia, for Australian businesses.

Send16 is an email marketing platform made in Melbourne. Design a campaign with Claude or the drag-and-drop builder, send it from your own domain, and let automations handle the follow-up. You pay in Australian dollars, and the first 5,000 emails each month are free.

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Free for 5,000 emails a month. No card needed.

Why Send16

Made for how Australian businesses actually send.

Priced in Australian dollars

Plans are billed in AUD, so there's no surprise currency margin on your card each month. Paid plans start at $19 a month.

Spam Act checks before you send

Every campaign is checked for the things the Spam Act 2003 cares about: consent, a working unsubscribe and clear sender details. Problems show up before the send, not after a complaint.

Your local time, your local inboxes

Schedule in AEST or AEDT without doing the maths, and we watch the Australian mailbox providers that trip up overseas platforms.

Talk to the person who built it

Support comes from the team in Melbourne, during Australian business hours. No offshore ticket queue.

What you get

Everything in one account.

  • Drag-and-drop email builder, HTML import and Claude-designed templates
  • Lists, segments and custom fields with merge tags
  • Welcome, abandoned cart, win-back and post-purchase automations
  • A/B testing on subject lines and content (Growth plan)
  • Sending from your own domain with guided DNS setup
  • Signup forms, preference centre and one-click unsubscribe
  • Open, click, revenue and deliverability reporting
  • Import from Mailchimp, Klaviyo, MailerLite and others

Getting started

Up and running in an afternoon.

  1. 01

    Create a free account

    Sign up with your email or Google. No card needed.

  2. 02

    Bring your list

    Upload a CSV or import from your current platform. Unsubscribes and bounces come across with it.

  3. 03

    Connect your domain

    We show you exactly which DNS records to add for your host, and check them for you.

  4. 04

    Send your first campaign

    Pick a template or ask Claude to design one, run the pre-send check, then schedule it.

Live numbers

Every sender on Send16, measured in public.

How we measure it
of emails delivered, last 30 days
98.6%
emails delivered in 30 days
33,059
spam complaint rate
0.01%
  • Built in Melbourne
  • Billed in Australian dollars
  • Spam Act checks on every send
  • Founded by Australia's Claude Ambassador

Questions

Common questions.

Is Send16 an Australian company?
Yes. Send16 is built and run in Melbourne by Spruik, an Australian digital agency. Billing is in Australian dollars.
How much does email marketing cost on Send16?
The free plan includes 5,000 emails a month with no card needed. Paid plans start at $19 a month in AUD and scale with how many emails you send.
Does Send16 help me comply with the Spam Act?
Send16 checks every campaign for consent, a working unsubscribe link and sender identification before it goes out, and processes unsubscribes automatically. Compliance is still your responsibility, but the platform catches the common mistakes.
Can I move from Mailchimp or Klaviyo?
Yes. You can import contacts, unsubscribes and templates, and we have step-by-step migration guides for the common platforms.
Can I use Claude to write and design my emails?
Yes. You can generate campaigns with Claude inside the builder, or design in Claude and send the finished email straight into Send16 through the Send16 MCP server.

Try it on your own list.

Free for 5,000 emails a month. No card needed.

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